The agent-first developer toolchain: how AI will radically transform the SDLC

Funding News

Our Investment in ReadySet

ReadySet now seeks to build on Noria’s foundation, fully removing the need for developers to write ad-hoc caching logic or maintain costly in-memory cache systems.

By Lenny Pruss and Natalie Vais

April 5, 2022

Company Building

How do I hire a Developer Advocate?

This post will walk through a few tips for how to hire your first developer advocate, with some practical examples from companies like Retool, Hex, Warp, and PlanetScale.

Justin Gage

March 8, 2022

Amplify News

Team News: Tim Babcock and Ameet Talwalkar

Tim Babcock is joining Amplify full time as an Operating Partner and Ameet Talwalkar as a Venture Partner. Tim and Ameet advance Amplify’s mission of surrounding our founders with deep, early-stage startup experience in building technical products.

Mike Dauber

March 2, 2022

Company building

The Importance of Your Company Pitch

Natasha talks about the ways to build a unique and persuasive recruiting pitch. She suggests that companies should tailor their recruiting pitches to specific candidate personas and the motivators that are driving their decision-making.

By Natasha Katoni

February 18, 2022

Funding News

Modal: Our Investment in Erik and Akshat

Amplify has always been dedicated to investing in radically technical founders reinventing the enterprise. Erik and Akshat embody this architype. We can’t wait to share more about what they’re building and how it will impact how technologists work in the future!

Sarah Catanzaro

February 14, 2022

Company Building

Sales Metrics 101: Self Serve, Sales-Assisted, and PQL Funnels

Metrics should be a direct reflection of what is important to the business. In this blog post, we’ll outline how to think about Sales Metrics, given a specific sales motion. For early-stage companies, there are often multiple sales motions being run in parallel and your metrics should reflect that.

Emilie Schario

January 19, 2022

Amplify News

Amplify Promotions: Sarah, Renee, and Natasha

Amplify Partners is proud to celebrate the promotion of Sarah Catanzaro to General Partner, Renee Shah to Partner, and Natasha Katoni to Operating Partner.

Mike Dauber, Sunil Dhaliwal, and Lenny Pruss

January 13, 2022

Company building

3 Key Recruiting Metrics To Track

In the latest episode of the Technical Recruiting Playbooks, Natasha Katoni teaches you how to track and interpret these metrics so that your team is consistently involved in the highest leverage recruiting activities.

By Natasha Katoni

January 12, 2022

Amplify News

Our Investment in Continual

Tackling a problem with as much history as machine learning lends itself well to seasoned founders working on their second act. Both Tristan Zajonc and Tyler Kohn have been building platforms and tools to help businesses use data more effectively.

By David Beyer

December 16, 2021

Amplify News

Reflecting on 100 Issues of Projects to Know

We’ve highlighted a few projects from this expansive compilation – the most popular Papers, Projects, and Content from 4 sets of issues. You’ll see that these projects span a range of topics – from privacy-preserving machine learning to literate programming to serverless prediction serving.

Sarah Catanzaro

December 14, 2021