
Our Investment in ReadySet
ReadySet now seeks to build on Noria’s foundation, fully removing the need for developers to write ad-hoc caching logic or maintain costly in-memory cache systems.
By Lenny Pruss and Natalie Vais
April 5, 2022

How do I hire a Developer Advocate?
This post will walk through a few tips for how to hire your first developer advocate, with some practical examples from companies like Retool, Hex, Warp, and PlanetScale.
Justin Gage
March 8, 2022

Team News: Tim Babcock and Ameet Talwalkar
Tim Babcock is joining Amplify full time as an Operating Partner and Ameet Talwalkar as a Venture Partner. Tim and Ameet advance Amplify’s mission of surrounding our founders with deep, early-stage startup experience in building technical products.
Mike Dauber
March 2, 2022

The Importance of Your Company Pitch
Natasha talks about the ways to build a unique and persuasive recruiting pitch. She suggests that companies should tailor their recruiting pitches to specific candidate personas and the motivators that are driving their decision-making.
By Natasha Katoni
February 18, 2022

Modal: Our Investment in Erik and Akshat
Amplify has always been dedicated to investing in radically technical founders reinventing the enterprise. Erik and Akshat embody this architype. We can’t wait to share more about what they’re building and how it will impact how technologists work in the future!
Sarah Catanzaro
February 14, 2022

Sales Metrics 101: Self Serve, Sales-Assisted, and PQL Funnels
Metrics should be a direct reflection of what is important to the business. In this blog post, we’ll outline how to think about Sales Metrics, given a specific sales motion. For early-stage companies, there are often multiple sales motions being run in parallel and your metrics should reflect that.
Emilie Schario
January 19, 2022

Amplify Promotions: Sarah, Renee, and Natasha
Amplify Partners is proud to celebrate the promotion of Sarah Catanzaro to General Partner, Renee Shah to Partner, and Natasha Katoni to Operating Partner.
Mike Dauber, Sunil Dhaliwal, and Lenny Pruss
January 13, 2022

3 Key Recruiting Metrics To Track
In the latest episode of the Technical Recruiting Playbooks, Natasha Katoni teaches you how to track and interpret these metrics so that your team is consistently involved in the highest leverage recruiting activities.
By Natasha Katoni
January 12, 2022

Our Investment in Continual
Tackling a problem with as much history as machine learning lends itself well to seasoned founders working on their second act. Both Tristan Zajonc and Tyler Kohn have been building platforms and tools to help businesses use data more effectively.
By David Beyer
December 16, 2021

Reflecting on 100 Issues of Projects to Know
We’ve highlighted a few projects from this expansive compilation – the most popular Papers, Projects, and Content from 4 sets of issues. You’ll see that these projects span a range of topics – from privacy-preserving machine learning to literate programming to serverless prediction serving.
Sarah Catanzaro
December 14, 2021