Writing

Every sales team is cold calling. Why are so few good at it?

A technical founder's guide to turning a much maligned medium into a thoughtful strength.

Tim Babcock

The technical founder's guide to pilots and POCs

A comprehensive resource for technical founders trying to land their early design partners and customers.

Mark Larosa

How To Pick The Right OSS License For Your Startup

The wrong license can filter you out of a buyer's purchasing decision without you ever knowing. Here's how to choose the right one for your business model.

Lenny Pruss

The data-aware sales team’s guide to setting up a CRM

How to set up your early CRM with best practices – and your future data team – in mind.

Madison Schott

More Writing

Don't start a PLG company (too early)

Sales

The best way to find your first customers is to email them

Sales

Inside the engineering pipeline that replaces an entire SDR team

Sales

Sales prospecting is becoming an engineering problem

Sales

Don’t price your product until you absolutely have to

Sales

Common mistakes with early pilots

Sales

You’re going to fail your first pilot, and that’s okay

Sales

6 Steps To Navigating Enterprise Buying Patterns

Sales